What is the Break-Even Point?

The break-even point is the level of sales where your total revenue exactly equals your total costs (fixed + variable). At this point, your business makes zero profit but incurs no loss.

How do you calculate D2C Break-Even Units?

Break-Even Units = Fixed Costs / (Selling Price per Unit - Variable Cost per Unit). The denominator is also known as the contribution margin unit.

What are examples of D2C Fixed Costs?

Fixed costs include salaries, rent, platform subscriptions (Shopify, ERP), and basic utilities that don't change regardless of how many orders you ship.

Why should I know my break-even revenue?

It helps you set realistic daily/monthly sales targets and understand the minimum performance needed from your marketing campaigns to stay afloat.

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Break-Even Analyzer

Financial Planning

Comprehensive break-even analysis with sensitivity testing, scenario planning, and profitability forecasting

Enter Your Business Data

Analysis Type

Industry

Fixed Costs (Monthly)

₹

Variable Cost per Unit

₹

Selling Price

₹

Target Volume (Monthly)

units

Current Monthly Volume

units

Sales Growth Rate

Marketing Budget

₹

Expected CAC

₹

Expected Conversion Rate

Payment Processing

Shipping Cost

% of price

Return Rate

Return Cost per Unit

₹

Price Elasticity

Analysis Period

months

Step 1 of 4

Analysis Type

Industry

Fixed Costs (Monthly)

₹

Variable Cost per Unit

₹

Selling Price

₹