What is Email List Health?

Email list health refers to the overall quality and engagement level of your subscriber base. A healthy list has high open/click rates and very low bounce or spam complaint rates.

Why should I delete inactive subscribers?

Sending to people who don't open your emails hurts your sender reputation, making it more likely that your emails will go to the spam folder for everyone else. It also saves money on your ESP bill.

How do you measure "Subscriber LTV"?

Subscriber LTV = Total Revenue from Email Channel / Total Number of Email Subscribers. It helps you understand how much you can afford to pay to acquire a new signup.

How often should I clean my list?

We recommend a "sunset" policy where you remove or suppress subscribers who haven't opened an email in 90-180 days, performed at least once a quarter.

Email List Health Analyzer | Free Email List Health Analyzer Tool

List Overview

Industry

Total Subscribers

Campaigns per Month

Active Automation Flows

Industry

Total Subscribers

Campaigns per Month

Active Automation Flows

Engagement Segments

Active in Last 30 Days

Active in Last 60 Days

Active in Last 90 Days

Active in Last 180 Days

Never Engaged

Active in Last 30 Days

Active in Last 60 Days

Active in Last 90 Days

Active in Last 180 Days

Never Engaged

Growth Metrics

New Subscribers (Monthly)

Unsubscribes (Monthly)

Bounces (Monthly)

Spam Complaints (Monthly)

New Subscribers (Monthly)

Unsubscribes (Monthly)

Bounces (Monthly)

Spam Complaints (Monthly)

Performance Metrics

Average Open Rate

%

Average Click Rate

%

Click-to-Open Rate (CTOR)

%

Conversion Rate

%

Inbox Placement Rate

%

Bounce Rate

%

Step 1 of 2

Average Open Rate

%

Average Click Rate

%

Click-to-Open Rate (CTOR)

%

Conversion Rate

%

Inbox Placement Rate

%

Revenue Metrics

Monthly Email Revenue

₹

Revenue per Email Sent

₹

Avg Order Value (Email)

₹

Monthly Email Revenue

₹

Revenue per Email Sent

₹

Avg Order Value (Email)

₹

List Sources

Website Signup %

%

Checkout Signup %

%

Popup/Incentive %

%

Imported List %

%

Website Signup %

%

Checkout Signup %

%

Popup/Incentive %

%

Imported List %

%

Optimization Practices

Segmented Campaigns %

%

Personalized Content %

%

Segmented Campaigns %

%

Personalized Content %

%