How do I plan my D2C marketing budget?

Start with your revenue goal and work backwards. Revenue / AOV = Number of Orders needed. Orders x CPA = Required Marketing Budget. Adjust your CPA based on your margins.

What is a "healthy" marketing spend for D2C?

Most mature D2C brands spend between 15% and 30% of their total revenue on marketing. Early-stage brands might spend up to 50% to build awareness and acquire their initial customer base.

Why should I allocate budget across multiple channels?

Diversification reduces risk. If one platform (like Meta) increases its CPMs or changes its algorithm, having established channels on Google or Amazon protects your revenue flow.

What is Blended ROAS?

Blended ROAS (Return on Ad Spend) is Total Revenue divided by Total Ad Spend across all channels. It gives a more holistic view of your marketing efficiency than looking at platform-specific ROAS.

Marketing Budget Allocator | Free Marketing Budget Allocator Tool

Business Overview

Industry

Business Stage

Monthly Revenue

₹

Total Marketing Budget

₹

Target Growth Rate

%

Industry

Business Stage

Monthly Revenue

₹

Total Marketing Budget

₹

Target Growth Rate

%

Paid Advertising

Meta Ads Spend

₹

Meta Ads ROAS

x

Meta CTR

%

Meta CPC

₹

Meta Conversion Rate

%

Google Ads Spend

₹

Google Ads ROAS

x

Google CTR

%

Google CPC

₹

Google Conversion Rate

%

YouTube Spend

₹

YouTube ROAS

x

Influencer Spend

₹

Influencer ROAS

x

Step 1 of 3

Meta Ads Spend

₹

Meta Ads ROAS

x

Meta CTR

%

Meta CPC

₹

Meta Conversion Rate

%

Owned & Organic Channels

Email Marketing Spend

₹

Email Revenue

₹

Email Open Rate

%

Email Click Rate

%

SMS Marketing Spend

₹

SMS Revenue

₹

Content Marketing Spend

₹

Instagram Organic Spend

₹

Affiliate Program Spend

₹

Affiliate Revenue

₹

Step 1 of 2

Email Marketing Spend

₹

Email Revenue

₹

Email Open Rate

%

Email Click Rate

%

SMS Marketing Spend

₹

Unit Economics

Current CAC

₹

Target CAC

₹

Customer LTV

₹

Repeat Purchase Rate

%

Current CAC

₹

Target CAC

₹

Customer LTV

₹

Repeat Purchase Rate

%

Growth Strategy

New Channel Test Budget

%

Acquisition vs Retention Split

%

New Channel Test Budget

%

Acquisition vs Retention Split

%