What is the main difference between Marketplace and D2C?

Marketplaces (like Amazon) provide built-in traffic but charge high commissions (15-30%) and own the customer data. D2C gives you lower per-order fees and full data ownership but requires you to pay for your own traffic.

Why are D2C margins often higher?

D2C margins are higher because you avoid marketplace referral fees and "closing" fees. Even after paying for Shopify/payment gateway and shipping, the net realization is usually 10-20% better than marketplaces.

What is "Customer Data Value"?

In D2C, you get the customer's email and phone number, allowing you to drive repeat purchases for free. On marketplaces, you have to pay over and over again to acquire the same customer.

Should I sell on both?

Yes! Most successful brands use marketplaces for "discovery" (reaching new users) and their own D2C site for "retention" (building a loyal community and higher LTV).

Marketplace vs D2C Analyzer | Free Marketplace vs D2C Analyzer Tool

Basic Economics

Average Order Value

₹

Product Cost

₹

Monthly Total Volume

orders

Current Marketplace %

Average Order Value

₹

Product Cost

₹

Monthly Total Volume

orders

Current Marketplace %

Marketplace Costs

Marketplace Commission

Closing Fee

₹

Fulfillment Fee (FBA)

₹

MP Shipping Cost

₹

MP Visibility/Ads Fee

MP Return Rate

MP RTO Rate

MP RTO Cost

₹

Step 1 of 2

Marketplace Commission

Closing Fee

₹

Fulfillment Fee (FBA)

₹

MP Shipping Cost

₹

MP Visibility/Ads Fee

D2C Costs

D2C Marketing Cost

D2C Shipping Cost

₹

D2C Packaging Cost

₹

D2C Payment Fee

D2C Tech Cost

D2C Return Rate

D2C Return Cost

₹

D2C RTO Rate

D2C RTO Cost

₹

Step 1 of 2

D2C Marketing Cost

D2C Shipping Cost

₹

D2C Packaging Cost

₹

D2C Payment Fee

D2C Tech Cost

Strategic Value

D2C Repeat Rate

MP Repeat Rate

Customer Data Value

₹

Brand Equity Value

₹

D2C Email Revenue %

D2C Repeat Rate

MP Repeat Rate

Customer Data Value

₹

Brand Equity Value

₹

D2C Email Revenue %

Growth Projections

Monthly Growth Rate

Projection Period

months

Monthly Growth Rate

Projection Period

months