What is the difference between Return and RTO?

A "Return" happens after the customer has received the product and decides to send it back. "RTO" (Return to Origin) happens when the delivery fails (e.g., customer was unavailable) and the product never reaches the customer.

What is a typical return rate for Fashion D2C?

Fashion typically sees higher return rates (20-30%) due to sizing issues. Other categories like Electronics or Beauty usually have lower returns (5-10%).

How do returns impact my margins?

Returns are a "triple loss": you lose the gross profit from the sale, you pay for both forward and reverse shipping, and you often incur costs for inspecting and repackaging the item.

How can I reduce my return rate?

Improve your product descriptions, add high-quality videos, implement a "Fit Finder" tool, and send automated WhatsApp messages once the item is delivered to ensure the customer knows how to use it.

Return Rate Analyzer | Free Return Rate Analyzer Tool

Enter Your Returns Data

Industry Category

Monthly Orders

Average Order Value

₹

Overall Return Rate

Return Shipping Cost

₹

Quality Check Cost

₹

Repackaging Cost

₹

Restocking Cost

₹

CS Time per Return

min

CS Hourly Cost

₹

Size Issues %

Quality Issues %

Not as Described %

Changed Mind %

Damaged in Transit %

Full Price Resale Rate

Discounted Resale Rate

Avg Discount on Resale

Liquidation Rate

Liquidation Recovery

Write-off Rate

Peak Season Multiplier

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Industry Category

Monthly Orders

Average Order Value

₹

Overall Return Rate

Return Shipping Cost

₹