What is Average Order Value (AOV)?

Average Order Value (AOV) is the average amount of money each customer spends per transaction with your store. It is calculated by dividing total revenue by the total number of orders.

How do you calculate AOV?

AOV = Total Revenue / Total Number of Orders. For example, if your store earned $10,000 from 200 orders, your AOV is $50.

Why is AOV important?

Increasing AOV is one of the most effective ways to grow revenue without increasing marketing spend. Higher AOV improves your profit margins and allows you to afford higher customer acquisition costs.

How can I increase my AOV?

Strategies to increase AOV include upselling, cross-selling, offering free shipping thresholds, product bundling, and implementing loyalty programs that reward higher spending.

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Average Order Value (AOV) Calculator

Calculate your Average Order Value and discover the revenue impact of increasing it.

🛒 AOV Optimizer

Calculate Average Order Value and model the revenue impact of upsells and cross-sells.