What is Cart Abandonment Rate?

Cart abandonment rate is the percentage of online shoppers who add items to their virtual shopping cart but leave the store before completing the purchase.

What is the average cart abandonment rate?

Across all industries, the average cart abandonment rate is approximately 70%. For mobile users, this can be as high as 85%.

How do you calculate recovered revenue?

Recovered Revenue = Total Abandoned Revenue × Recovery Rate. A good recovery rate from automated flows is typically between 5% and 15%.

Why do customers abandon carts?

Top reasons include high shipping costs, mandatory account creation, complex checkout processes, and simply using the cart as a comparison/wishlist.

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Cart Abandonment Calculator

Measure lost revenue from abandoned carts and calculate the potential value of recovery strategies.

Checkout Data

Enter your cart and purchase data to calculate abandonment.