What is Marketing Attribution?

Marketing attribution is the process of identifying which marketing touchpoints lead to a conversion. It helps you understand the path a customer takes from awareness to purchase.

What is the difference between First-Click and Last-Click?

First-click attributes 100% of the sale to the very first touchpoint, favoring top-of-funnel awareness. Last-click credits the final interaction before purchase, often favoring retargeting or search.

Why is attribution getting harder?

Privacy changes (like iOS 14.5), cookie depreciation, and cross-device browsing make it difficult to track a single user across their entire journey accurately.

How do I choose the best attribution model?

Standard B2C brands often use Last-Click for simplicity, but "Linear" or "Time-Decay" models provide a more balanced view if you have multiple marketing channels running simultaneously.

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Marketing Channel Attribution Calculator

Analyze ROI across multiple marketing channels to optimize your marketing spend.

Marketing Channel Attribution Calculator

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