What is Net Promoter Score (NPS)?

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend your product or service to others. It ranges from -100 to +100, with higher scores indicating better customer loyalty.

How is NPS calculated?

NPS = % Promoters (9-10 ratings) - % Detractors (0-6 ratings). Passives (7-8 ratings) are counted in the total but don't directly affect the score. For example, if 50% are promoters and 10% are detractors, your NPS is 40.

What is a good NPS score?

NPS scores vary by industry. Generally: Above 0 is good, above 20 is favorable, above 50 is excellent, and above 80 is world-class. For D2C brands, an NPS of 30-50 is typically considered strong.

How can I improve my NPS?

Improve NPS by addressing detractor feedback, enhancing product quality, improving customer support, personalizing experiences, following up with customers, and creating a customer-centric culture.

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Net Promoter Score (NPS) Calculator

Measure customer loyalty and satisfaction with the industry-standard NPS metric. Understand your balance of Promoters, Passives, and Detractors.

Calculate NPS & Revenue Impact

Enter your survey results to analyze customer sentiment and its financial impact.