What is Purchase Frequency?

Purchase Frequency is the average number of times a customer makes a purchase from your store over a specific period (usually a year).

How do you calculate Purchase Frequency?

Purchase Frequency = Total Number of Orders / Total Number of Unique Customers.

Why is Purchase Frequency important?

It helps you understand your product's consumption cycle. If customers buy every 45 days, you should send replenishment emails around day 40.

How can I increase Purchase Frequency?

Use replenishment reminders, loyalty programs, personalized product recommendations, and "subscribe and save" models to encourage more frequent orders.

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Purchase Frequency Calculator

Calculate how often your customers make repeat purchases to optimize your retention strategy.

Transaction Data

Enter your sales data for a specific time period (e.g., last 12 months).