How is SMS ROI calculated?

SMS ROI = (Revenue from SMS - Cost of SMS Sends) / Cost of SMS Sends. Remember to account for carrier fees and different segment lengths.

What is a good CTR for SMS marketing?

SMS typically sees much higher engagement than email. A good click-through rate is between 8% and 15%, while top-performing campaigns can exceed 25%.

Why is SMS ROI usually higher than social ads?

SMS is a direct-to-consumer channel with nearly 100% open rates. Since you are messaging people who have already opted-in, the intent to purchase is significantly higher.

How do I reduce SMS costs while maintaining ROI?

Use shortening tools for links, avoid using emojis if they trigger higher segment counts, and use branching logic to only send SMS to your most engaged users.

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SMS Marketing ROI Calculator

Calculate the return on investment for your SMS campaigns. Track delivery, clicks, conversions, and revenue.

Campaign Metrics

Enter your SMS campaign details to evaluate performance.

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