What is Subscriber Acquisition Cost (SAC)?

SAC is the total cost spent on marketing and tools to acquire one new subscriber (email or SMS) who has opted into your marketing list.

How do you calculate SAC?

SAC = Total Lead Gen Spend / Number of New Subscribers. For example, if you spent $500 on Meta ads to get 250 email signups, your SAC is $2.

What is a good SAC for D2C brands?

SAC depends on your industry and LTV, but for most D2C brands, an email subscriber should cost between $0.50 and $3.00, while SMS subscribers might cost slightly more due to higher conversion rates.

Why is SAC important?

By knowing your SAC, you can ensure that the revenue generated from your email/SMS flows covers the acquisition cost quickly, making your list growth sustainable.

Subscriber Acquisition Cost (SAC) Calculator | Free Subscriber Acquisition Cost Calculator Tool

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