What is a Winback Campaign?

A Winback campaign is a marketing initiative targeted at past customers who haven't purchased in a significant amount of time, with the goal of bringing them back to buy again.

How do you calculate Winback ROI?

Winback ROI = (Revenue from Reactivated Customers - Cost of Winback Campaign) / Cost of Winback Campaign.

When should you send a winback email?

It depends on your average purchase cycle. A common rule is to wait 30-90 days after their last expected purchase date.

What is a good winback conversion rate?

Winback rates are typically low (1-5%), but since these customers already know your brand, the ROI is usually much higher than acquiring totally new ones.

Let's Connect ➡️

← Back to Tools

Win-Back Campaign ROI Calculator

Calculate the effectiveness and ROI of your customer win-back campaigns.

Campaign Parameters

Enter your campaign details to calculate ROI